In this frame-changing book, Kim and Mauborgne present a proven. Great folks to work with. Welcome to the new global summit dedicated to promoting and developing the potential of the Blue Economy. Based on a study of strategic moves (spanning more than years across 30 industries), the authors argue that lasting success comes not from battling. Blue oceans denote all the industries not in existence today. The folks at Blue Ocean listen well and react appropriately. The three key conceptual building blocks of BOS are: value innovation, tipping. Blue Ocean Strategyprovides a systematic approach to making the competition irrelevant. BOS covers both strategy formulation and strategy execution. Last updated on Jan 20, All · Business BOS infuses new energy and offers a new lens to review, reframe and reimagine the past as well as. Congratulations to Professors Chan Kim and Renee Mauborgne, authors of Blue Ocean Strategy and Blue Ocean Shift. The Long Tail (Review and Analysis of Anderson's Book) Copyright © Scribd Inc. They also provide ideas and strategies that empower revenue enhancements. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and. .